The power of visionary design
Rowland's education at the Cranbrook Academy of Art laid the foundation for his unique approach to industrial design, combining practicality with elegance. Rejecting lucrative job offers from renowned designers, he chose the path of independence, driven by a vision to redefine seating comfort and functionality.
His dedication culminated in the creation of his 40/4 chair, a marvel of engineering that allows forty chairs to stack within four feet, showcasing his genius in solving complex design challenges with simple, elegant solutions.
The 40/4 chair's journey from concept to global acclaim is a story of perseverance and innovation. Despite initial rejections, Rowland's unwavering commitment led to the chair's production by the General Fireproofing Company and its subsequent success, marked by prestigious awards and recognition.
The chair's inclusion in esteemed design collections and institutions worldwide, such as the Museum of Modern Art and the Vitra Design Museum, underscores its significance in the annals of modern design.
"I've gone through absolute hell. I've been optimistic and then pessimistic. I've been accepted and I've been totally turned down. And finally, I was accepted by GF. Those executives had great foresight and I owe them a great debt of gratitude for having seen a product that was going to be a huge success."
David Rowland's memories about bringing
the 40/4 chair into the market
In 1992, HOWE a/s embarked on a global journey with the acquisition of international rights to the iconic 40/4 chair, further expanding its reach by securing USA and Canadian rights in 2013.
Expanding the 40/4
In partnership with HOWE since 2004, David Rowland has expanded the 40/4 chair collection to include innovative variants like writing tablet chairs, lounge chairs, barstools, outdoor chairs, all-wood, and swivel chairs, along with customized options. This extended family allows for a harmonious design theme across various spaces, maintaining the original's celebrated aesthetic.
The 40/4 chair by David Rowland is acclaimed as the first truly stackable chair and the only original design. The copies as well as other more independent developments are indications of the fact that David Rowland created a whole new type of furniture, which is profoundly expressive of contemporary life. To recognize an original 40/4 chair, just look for David Rowland's signature under the seat.
ARKEN - Museum of Contemporary Art
A Seat at History's Table
Whether you're a design aficionado, a lover of inspiring stories, or someone who appreciates the beauty and functionality of well-crafted furniture, this monograph is a treasure trove of insights and inspirations.
Discover the story behind the 40/4 chair—a piece that not only redefined the landscape of design but also showcased the power of resilience and creativity. Embark on this inspiring journey with David Rowland and uncover the legacy of a design that continues to resonate in spaces around the globe and never stops to astonish architects from all generations - those experienced as well as those young and hungry for beauty and inspiration.
This thoughtfully made book, marking the 60th anniversary of the 40/4 chair, not only celebrates Rowland's legendary design but also explores his broader contributions to the design world.
David Rowland’s Story from Sketch to Stardom
To commemorate the centennial legacy of her esteemed husband, Erwin' Rowland, alongside renowned author Laura Schenone, unveiled a biography that transcends a mere narrative; it's an odyssey of design that challenged the status quo.
Despite initial rebuffs from furniture behemoths such as Herman Miller and Knoll, Rowland's steadfast dedication transformed the 40/4 chair from a mere concept to an iconic hallmark, culminating in its resounding triumph.
HOWE GUARANTEES A LONG-LASTING AND ENVIRONMENTAL SOLUTION THAT PERFORMS STRONG ON FUNCTION AND AESTHETICS